UI/UX & Branding
The beast is incomplete without a little beauty. Whether it is your product or service, uniqueness is what we all strive for. Let us engineer your brand identity providing a unique, beautiful, and seamless experience for your next mobile app, website, or your world-class brand.
HERE IS THE SERVICE BRIEF
Good designs, seamless user experience, and unique brand identity play an important role in making the audience a loyal consumer. Our experienced UI/UX team is full of creative minds, strategists, and graphic maestros.
Keeping up with the latest trends, we love to brainstorm and bring uniqueness to your already unique idea from a design point of view. We bring your ideas to reality using the best in the industry design tools like Figma, Adobe creative cloud, and prototyping services like Invison.
Our expertise includes creating Logo package (digital and printable versions), Branding kits (visiting cards, letterheads, envelopes), Marketing collateral (social media kit, pamphlets, banners), UI/UX engineering (user empathy mapping, customer experience journey, wireframing, web designs, mobile designs).
CLIENT EXPECTATION MANAGEMENT
We strongly believe in achieving high quality and expectation fulfillment, from requirement understanding to low-maintenance project delivery, we keep your priorities and concerns in focus.
While building designs of your product, we prioritize your target audience. Our team of design strategists always keeps the mission statement of business in the center of design thinking. Hence, the designs are not only as per your vision but also manage the audience’s expectations.
We take design feedbacks seriously and continuously evolve the brand as per discussions.
Read more about our UI/UX design lifecycle.
Anything built by us goes through a lifecycle. This not only helps us deliver as per your requirements but ensures high quality and low maintenance products. Each release is developed with the best in the industry practices, automated testing tools are used to test every module, version control systems track every release. We have divided the lifecycle into a few important steps as discussed below.
Requirement gathering and analysis
Once you decide to come on board with us to realize your next big idea, our first step is to work on gathering the requirements from you as clearly as possible.
Level 1: Our experienced project managers schedule calls with you as per your availability to understand your vision and create specifications. Few documents are involved in this phase like stakeholder register ( making sure we have a clear hierarchy of communication ), product feasibility analysis, impediments identification.
Level 2: Our design team then schedules internal sessions to understand and get aligned with your thoughts. This may need further discussion with you.
Project Strategy and Consultation
Agile development is the trending concept in the digital ecosystem. So, why not include it in the project road map?
Project strategy involves leveraging the pros of agile methodology, which means dividing the entire specification into modules and setting the sprints for the first release. This phase sets up the expected delivery dates and deliverables.
At this time not only project road map is strategized but we consult the client’s concerns including design ideas, color, and aesthetics choices.
The Design Journey
A well thought online presence is the need of the hour. A good website considers all the aspects of a seamless user experience.
During this phase, our design team try to answer a few of the questions enlisted below
- What is the vision behind this product?
- What does a user expect from a great website?
- What and when the user must see while scrolling through the website ( A/B strategy )?
- How your call to action should match with your marketing strategy?
- What will be the journey of the user while using the web application?
To answer these we create a customer journey map, empathy maps, identify touchpoints, create wireframes, and finally the designs.
During this phase, we are in continuous contact with you to get feedback as much as we can.
Release and Maintenance
Once our product quality assurance team gives a green, the delivery team takes charge to ensure every task in the sprint is completed as per the requirement.
The team ensures the proper delivery of the Logo package, UI designs, Prototypes, and details related to the project back to you using a closure report and then moves the project to the maintenance phase.
The maintenance phase ensures the evolution of designs as per your feedback, In this phase, we follow service level agreements to avoid deviations.
Do you need an opinion on your existing digital presence?
We can help you understand if your brand needs a reset. The market is changing each day, trends are changing but what is suitable for your brand? What would be the best approach for your rebrand strategy? Can’t decide if there is a need for a website redesign?
Talk to us today and get all your queries resolved.