2016 – Trends in Digital Marketing

2016 will be an year to witness some interesting trends in digital marketing and its impact on how you market to your customers.

2016 – Trends in Digital Marketing

2016 – Trends in Digital Marketing

2016 will be an year to witness some interesting trends in digital marketing and its impact on how you market to your customers.



Customer Attention Spans Reduced – To convert your lead into a customer, you would have about 3 to 4 seconds to capture their attention. That means captivating headlines, better introductions, simple and understandable content and the like to keep the audience engaged, will play a vital role in digital marketing. Key would be “Less is more.”

Video Ads – Video Ads will go bigger in 2016. Google began testing video ads in SERP, which indicated broadening its ad capabilities to include multimedia over links. Facebook and Bing are already doing the same, which makes it viable for even more possibilities.

Relationship Marketing – With the rise in smartphone adoption, an estimated 2 billion consumers are expected to own a smartphone by 2016. It calls for an opportunity for brands to be connected with their customers more closely. The aim would be to focus on building stronger loyal customer base. It helps companies develop strong, emotional customer connections to their brands that drive word-of-mouth promotions and lead generation. That means personalized emails, products, offers and services that are tailored to the customer.

Mobile Domination – With the growth in smartphone users, mobile will dominate desktops completely for online traffic. While mobile started to overtake desktop traffic in 2015, 2016 will be a bigger leap. Based on Google’s release of their mobile-focused search algorithm, we can expect a bigger mobile search market.

Customer Attention Spans Reduced – To convert your lead into a customer, you would have about 3 to 4 seconds to capture their attention. That means captivating headlines, better introductions, simple and understandable content and the like to keep the audience engaged, will play a vital role in digital marketing. Key would be “Less is more.”

Virtual Reality – Over next few years we will be seeing a wave of virtual reality devices. Oculus Rift expected to be released in 2016, will create a huge impact on the way marketing experts engage their customers. It will open up an entirely new medium for advertising.

Automation – To schedule auto-responder emails, social media posting on all platforms from one place, marketing automation platform, tracking customer lifecycle in marketing funnel would be ubiquitous. It will allow companies to stay lean and focused without compromising on quality.

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