OUR APPROACH
We studied the old solution and found the loose areas that were impacting online sales. Website was recommended to be redesigned with mobile first approach that would help site users to navigate easily and find products with appropriate filters.
Since, the brand has already established an identity of luxury & quality in its California retail store, our aim was to draw inspiration and seamlessly integrated the online store that reflects the brand credibility and translate it into Usable yet Sales Driven E-Commerce Store.