Digitization in Retail sector – II
Retail sector especially within India has been largely fragmented due to the traditional kirana store appraoch which today’s adults would identify with. However, even those kirana stores are fast merging into the e-commerce revenue stream by clubbing together their products and hiring a decent e-commerce platform provider and what you get are countless small time traders biting into the large pie of digitization of the retail sector.
Building engaging experience and offering a niche of services is the next big target which the retail sector is targetting. The digitization of retail sector is no longer just about creating an online market place with products stocked up. It is soon going to become about the way cutomer services are handled, how the frequent and returning customers are rewarded and what steps the retailers are taking to attract the new generation.
It is all about delivering a great online digital experience when it comes to anything web technology these days and the digitization of retail sector wouldn’t remain untouched by this.
The next step especially in the Indian scenario of digitization of retail sector would be about better product management and an emphasis on the design.
Gone are the tardy days of past when a plain jane product would sell via word of mouth due to its effectiveness. Whole product ranges have been wiped out in this so called retails arm race as the old horses could not keep up with the chic modern offerings of today’s e-commerce world.
Innovation drives interest and keeps people latched onto your products firmly. The digitization of retail stores within Indian are also embracing thsi idea firmly with social media marketing and campaign tactics becoming the next big weapon in the arsenal of digitization of retail sector.
Check the latest spate of campaigns by Flipkart, Amazon, Snapdeal and many others who are not only investing in the newsprint advertisment but are making the TV space a ground for gaining customers as well.